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COURSE:  Marketing Goods, Services, Events   CODE: BMI3C (Grade 11, College Preparation)

 

PREREQUISITE: None                                      CREDIT VALUE: ONE

 

TEXTBOOK:  The World of Marketing: A Canadian Perspective, Notman and Wilson.

Replacement Cost: $70.00

                                                                                                                                                           

                                                                                               

COURSE DESCRIPTION:  The course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services and events. Students will examine how trends, issues, global economic changes and information technology influence consumer buying. Students will engage in marketing research, develop marketing strategies and produce a marketing plan for a product of their choice.

 

COURSE OVERVIEW:  

Unit
Title
Time (approx.)

1

Marketing Fundamentals

4 weeks

2

The Marketing Mix

5 weeks

3

Trends in Marketing

4 weeks

4

The Marketing Plan

5 weeks

           

EVALUATION:     TERM WORK (70%)

Evaluation is designed to determine if the expectations of the course have been met, and to determine student response to the curriculum.  In accordance with the Ministry Guideline, the following is the breakdown in evaluation in this course:

KNOWLEDGE/UNDERSTANDING

25%

COMMUNICATION

20%

THINKING/INQUIRY

20%

APPLICATION/MAKING CONNECTIONS

35%

TOTAL

100%

Evidence of student achievement for evaluation is collected over time from 3 different sources – observations, conversations, and student products (i.e. Tests, quizzes, projects, assignments, presentations). Teachers will weigh all evidence of student achievement and will use both mathematical calculations and their professional judgment to determine the student’s report card grade.

 

 

EVALUATION:     SUMMATIVE (30%)

CULMINATING ACTIVITY

   10%

FINAL EXAM

   20%

                             TOTAL

   30%

 

 

EVALUATION:     LEARNING SKILLS AND WORK HABITS

The learning skills and work habits component of this course will be assessed and reported to parents for information only on Provincial Report Card under the following categories:  RESPONSIBILITY, ORGANIZATION, INDEPENDENT WORK, COLLABORATION, INITIATIVE, SELF-REGULATION

        E – Excellent                        G – Good               S – Satisfactory                    N – Needs Improvement

 

*All aspects of your work are important and are included in your final mark*

  

CLASSROOM POLICIES & PROCEDURES

 

Student Expectations: Successful completion of the BMI3C course is dependent on:

 

ATTENDANCE

  • Arrive to class on time and prepared.  This means always bringing your textbook, notebook,  pen, pencil, and eraser with you.  The student is required to wear the proper uniform and adhere to the school’s code of accepted behaviour.

·         Attendance and Punctuality.  Attendance is a vital part of any course.  Be on time to class!!     Missed material.  It is your responsibility to catch up on any work missed due to illness or school-related absence. This will help to keep you up to date.

PLAGIARISM

  • It is theft to use the words or ideas of any other person as if they were your own, without acknowledging the source.  This applies to any written work or visual source, which includes computers, the Internet, etc.  Cheating on tests, quizzes and exams is also a form of plagiarism.  PLAGIARISM IS A SERIOUS ACADEMIC OFFENCE.  STUDENTS WHO ARE GUILTY OF THIS OFFENCE INVITE SERIOUS CONSEQUENCES such as suspension from school.

HOMEWORK

  • Complete all assigned homework. Homework is assigned to assist in your learning. Homework will be checked for completeness and understanding. You are responsible for any missed work due to absence!

NOTEBOOK

  • Notebooks must be kept up-to-date and organized.  Organize your notebook in sections based on the Course Outline.

LATE SUBMISSIONS

  • Late assignments.  An assignment must be handed in the day it is due.  It will be considered late after that time.  A mark reduction of 10% will be applied to all assignments submitted late.    If the assignment is not submitted a mark of zero will be assigned. 

TESTS/MISSED TESTS

  • Students are expected to be present for all tests.
  • If a student knows in advance that he/she will be away for a test, he/she must inform Ms. Arnold ahead of time with the valid reason PRIOR to the test date and make alternate arrangements.
  • If a student is away on the day of a test, it is the student’s responsibility, immediately upon his/her return (within 24 hours), to make the necessary arrangements to complete the test.  Until the test is written (within 24 hours), a mark of 0% is recorded.
  • NO test marks will be dropped and NO rewrites will be permitted.

NOTE:  Medical appointments should be made after school hours.

IN ADDITION 

  • I am available if you require extra assistance…please ASK! Additional time can be arranged through mutual agreement with individual students and Ms. Arnold.
  • RESPECTFUL interaction is essential for successful completion of this course
  • NO FOOD, DRINKS OR CELLPHONES IN THE CLASSROOM!!!

 

I have read and understand the above course description.

 

Student signature                      ____________________________________________________

 

Parent/Guardian signature          ____________________________________________________

 

Date:__________________________                                           Semester:____________